Audi - Scrap Girl Cars
Why are toy cars for girls ‘cute’ instead of cool? Audi NZ wanted to challenge the stereotype that women aren’t interested in powerful cars by tackling the inequality in how toys for girls and boys are treated. If there’s fair representation for our kids, we hope the next generation grows up in a world where we don’t assign gender bias to any type of car.
Art Direction by Vikki Cheng
