Fire & Emergency NZ - Escape the Paper
It takes less than 3 minutes for a house fire to become unsurvivable. People think it’s easy to find your way out in a fire, sadly that’s not the case. We needed to give New Zealanders an emotional and memorable reason to make an escape plan that could save their lives.
So we filled the NZ Herald with ads that sent the reader on a journey from section to section, mimicking the panic and disorientation of trying to escape a house fire.
Art Direction by Kimberley Torrie.
