Period Equity - Amber Rose FILM
As of October 2017 in America, 36 states charge sales tax on tampons, classifying them as a 'luxury' item. Together with Period Equity, JWT developed a campaign to raise awareness of the issue and help overturn this unjust tax on women. I helped create the PSA for this movement starring Amber Rose, which has had over 1.8 million views on Instagram.
